Part 3: How to make the most of Google Shopping Campaign?

Free Google Ad Credits to your rescue!

It won’t be wrong to admit that we all have been pretty worried about what is going to happen after the pandemic slows down and the first thing that we are all going to focus on is to revive our businesses.

COVID -19 has surely affected digital marketing widely for different industries. Along with this, the impact on PPC since the last few months have been hit too. To get out of the mess, Google has come out with free ad credits that you can use for your Google Shopping campaigns.

How to Create Google Shopping Campaigns

• Link your Google AdWords account with your Google Merchant account
• Create a Google Shopping campaign
• Place bids on your Shopping campaign
• Target and schedule your Shopping campaign
• Build ad groups

What are the benefits of Google Shopping Campaigns?

Google Shopping is proven to have a 30% higher conversion rate, adding a visual touch to an otherwise text-heavy searching and shopping experience. Here are some of the benefits of opting for Google Shopping Campaigns.

• Better qualified leads

  Merchants have the ability to increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions.

  This way, users are more likely to complete a purchase on the site.

• Easy retail-centric campaign management

  The product attributes can be a replacement for keywords, used in Shopping Ads, to show your ads on relevant searches. Create product groups directly in Google Ads from the product inventory, and bid accordingly.

• Broader presence

  For a given user search, if your ads are relevant, the shoppers would be able to see your Shopping ad and a text ad at the same time, thus doubling your reach to the shopper.

• Powerful reporting and competitive data

  With benchmarking data, you can get insights about how your products are performing at the most micro level and analyze your competitive landscape. Bid Simulator Tool can come handy to identify growth opportunities as well.

Free Google Ad Credits for Google Shopping Campaign

Free ad credits for your shopping campaign are a great way to increase your brand exposure during COVID-19. Free ad credits can be attained on Google at the moment, and are generally valid until the end of 2020 – use them for all types of ads — search, display, YouTube, and Google Shopping.

When used correctly, advertising can gain businesses a substantial amount of new users. As the ad credits are charged on a CPC (cost per click) basis, it is vital that you are reaching out to the right users with the right products. Because of this, it is important to optimize your product feed prior to using ad credits.

The ad credit amount will vary by customer support past Google Ads spend, the billing address of your country, and the currency of the Google Ads account. Each eligible customer will receive one credit up to a maximum amount of what is equivalent to $1,000 USD. Google focused on reaching out to small business customers broadly with billboard credit as a gesture of support and solidarity with these businesses as they still engage with their customers.

How can you get Free Google Ad Credits?

Google has stated that it will be giving small and medium businesses over $340 million in ad credits, to help them through Coronavirus. Google has been very unclear about the size of the credits it will currently offer.

However, it has stated that they can be used on any area of Google advertising – search, display, YouTube, and Google Shopping. Eligible accounts will see the credits added to their accounts by the end of May, and distributed over the course of several months.

What qualifies you to use Free Google Ad Credits?

To be eligible to make the most of free credits, below are the criteria that need to be fulfilled:

• Small and medium-sized businesses, across the globe
• Made transactions with a Google Ads account in ten out of twelve months of 2019, and in January and/or February of this year
• Have advertised directly with Google, or through a third-party partner, and adhere to Google advertising policies.

Eligible customers can see the applied credit on the “Promotions” page of the Google Ads account by clicking the tools icon at the top of the page, then under “Billing” select Promotions. The amount used per billing cycle is often viewed on the Transactions page in your account.

Why should you invest in Google Ads?

Investing in an online advertising campaign is a great way to promote your website online. You can do this with Google Ads, an online advertising tool that helps you attract people searching for products or businesses like yours. The process is simple:

• Write your ad copy
• Pick the keywords you’d like to target
• Set a daily maximum budget
• Select your campaign’s start and end dates

Using data from Google Analytics, you can develop and optimize your ad campaign strategy. For example, Google Ads allows you to customize your ads to reach people in certain locations or those entering certain terms into a Google search. If Analytics tells you you’re getting plenty of traffic and conversions from customers who search for a specific term, you can capitalize on this by using this term as a keyword and bidding on it.

How can you benefit from PPC in Google Ads along with the Google Free Listing?

While this situation isn’t ideal for anyone, the silver lining is that those who adjust their PPC strategies, in line with Google Ads appropriately, are all but guaranteed to come out of it in pretty good shape. If you have received free credits or not, paired with Google Shopping Campaigns, PPC can surely help your business survive the economic crisis.

It depends a lot on each individual company’s situation and your industry. plan, strategize, and come up with innovative ideas to revamp and leverage your PPC to bank upon amazing long term success.

Key Take-Aways

There is no free lunch, but if you are getting one, don’t think twice! Google is really pushing itself to help out businesses and making sure the most important part of any business, i.e., marketing and advertising, is also being taken care of.

If you are not eligible for Free Ads, you can always bank upon the trusted PPC to promote your products. And there is absolutely nothing wrong with it. The key takeaway is to make sure you are known out there to your target audience and take advantage of any digital tools available to scale up your business.

If you are looking to go the paid advertising way, our PPC experts are here to help you out and make sure you are visible to your right customers. If you have an eCommerce online store and you want to leverage the same to make the most out of Google Free Listing and benefits of Google Shopping Campaigns, then read here in our next article.